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New Product Development. The first steps in the process to success

Feb 24, 2015

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Survival as a minimum. Intense global competition, rapid technology change and changing patterns of market opportunities means companies have to continually invest in New Pro…
Intense global competition, rapid technology change and changing patterns of market opportunities means companies have to continually invest in New Product Development (NPD), if not for profit then for survival. http://gillrd.com/blog/2015/02/new-product-development-first-steps-process-success/

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Tags : product development, new product development, ideas, npd, concept testing

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