Gill Research & Development will be exhibiting for the second year at the Engineering Design Show in Coventry, from 21-22ND October 2015 on stand E85.
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In our last article on New Product Development, we looked at the stages involved in developing an idea into a developed product. This is not a stand-alone activity, however.
In the New Product Development (NPD) process, the prototyping stage is where the idea starts to become a reality. This is the point where engineering and design are tested, market studies are undertaken and the company’s ability to fully support the product is assessed.
Intense global competition, rapid technology change and changing patterns of market opportunities means companies have to continually invest in New Product Development (NPD), if not for profit then for survival.
Motorsport is perceived as a high technology industry with the top racing series (Formula 1, Le Mans) forever striving to shave off those tenths of a second to give them competitive advantage over their rivals.
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